We hope you take the time to read this policy. It is important to check back often for updates to this policy. If we make changes we consider to be important, we will let you know by placing a notice on the relevant Service and/or contact you using other methods such as email.
References in this document to “us”, “our”, “we” or “Betfair” are references to the following data controllers:
Betfair is a member of the Flutter Group of Companies. Any reference to the "Group" within this Statement includes Flutter Entertainment plc and all or any of its direct or indirect subsidiary undertakings, joint venture partners, and their related companies wherever located in the world as may exist from time to time including, but not limited to, Paddy Power, Tombola, Sportsbet, BetEasy, FanDuel, TVG, Adjarabet, SBG, Full Tilt and PokerStars.
The Flutter Group is split into four regional divisions, namely UK & Ireland (“UK&I”), US, Australia and International, with each one housing a number of the abovementioned Flutter Group brands. Betfair UK&I is within the UK&I division whereas Betfair International (non-UK&I) is within the International division.
Please note that the Flutter Group also operates other gambling companies and your use of those products and services will be subject to privacy statements that may differ to the one contained herein. Any exercise of your privacy or data protection rights in accordance with this Statement will only relate to the personal data being processed by the SBG companies listed in the Controller details section and will not apply in regard to any products or services operated directly by the Flutter Group unless otherwise stated in this Statement.
The Flutter Group operates separate privacy policies for individuals residing in the UK which are available at:>
If you have any concerns about how Betfair handles your personal data, you can contact our Betfair UK&I or Betfair International Data Protection Officers (DPO) and Data Protection Teams at:
If you wish to exercise your Data Protection rights, please see the 'Your Rights' section below.
We collect information about you during the account registration process for any of our Services. This information may include, but is not limited to your name, postal address, e-mail address, phone number, credit/debit card details and any other details as might be requested from you for the purpose of registration and/or continued use of our Services.
We may also collect information from you if you request information or customer support.
We may also collect the following information:
Not all the personal information we hold about you will always come directly from you. We may also collect information from third parties such as our partners, service providers and publicly available websites (i.e. social media platforms), to comply with our legal and regulatory obligations, offer Services we think may be of interest, to help us maintain data accuracy and provide and enhance the Services.
If you log into one of our products through Facebook, Facebook provides us with some of your Facebook user details. We may use these details for the purposes of our registration process and to market our products and Services to you on Facebook.
We process personal information for these Services- and business-related purposes:
Your personal information may be transferred or disclosed to any company within the Group or, subject to appropriate agreement, to third parties, for the processing of that personal information based on our instructions and in compliance with this policy and any other appropriate confidentially and security measures.
There are a number of situations where the Flutter Group companies may use your information, in particular where those Group companies provide support services to Betfair in the areas of marketing, customer services, the prevention of crime, helping to reduce gambling related harm, the provision of betting and gaming services, and to meet legal and regulatory obligations.
Specifically in relation to safer gambling, where you apply a Self-Exclusion from Betfair to an account registered in the UK, British Crown Dependencies or Gibraltar, we will also share your information with the other Flutter Group brands that operate in the UK - Paddy Power, Sky Betting & Gaming and Pokerstars. This action is performed by automatically checking whether accounts with your registered details are held on these other brands, and, where accounts are identified, they will be proactively closed. Such processing will always be performed with the highest regard to the privacy and security of your data. For further information, please visit our Responsible Gambling Centre
Additionally, we may share personal data with the Flutter Group as part of our group internal reporting and assurance, in order to facilitate business efficiency and improvements including, but not limited to research across our group, testing of systems and/or suppliers, risk management, the provision of technology, finance or security support, and the development of new products and tools.
We may also in the future share personal data with other members of the Flutter Group for purposes that are related to and compatible with those set out in this Statement. Finally, where we are required by law or regulation to share personal data to members of the Flutter Group for reasons beyond those set out in this Statement, we will be required to do this.
The Group may, from time to time, retain trusted third parties to process your information to provide us with services globally, including for customer support, information technology, payments, sales, marketing, data analysis, research and surveys. As part our agreements with our partners, we may be required to share your information for the purposes of calculating fees and benefits owed.
Your personal information including, but not limited to, your registration details, betting records, records of payments, device information etc., may also be disclosed to any regulatory or sporting body (with whom the Group has agreements (Memoranda of Understanding or "MOUs") for the sharing of such data) in connection with policing the integrity or enforcing the rules of a sport or game and/or prevention and detection of crime and where the Group considers that there are reasonable grounds to suspect that you may be involved in a breach of such rules or the law, have knowledge of a breach of such rules or the law or otherwise pose a threat to the integrity of the relevant sport or game based upon our assessment of your betting behaviours or it may be based on information provided to us by a regulatory or sporting body. Those bodies may then use your personal information to investigate and act on any such breaches in accordance with their procedures.
Some of the third-party providers we use, as well as companies within the Flutter Group, are based in, or carry out their activities in, countries outside the European Economic Area (‘EEA’) and/or outside the UK.
Countries outside the EEA and UK do not always have strong data protection laws. This means that, unless your personal data is being transferred to a country where the European Commission or UK has determined there to be an adequate level of protection, we have to put in place additional protections to ensure that your personal data is protected to the same level as it is within Europe or the UK.
We put these additional protections in place by using standardised contractual clauses that have been approved by the European Commission (for transfers outside the EEA) and the Information Commissioner’s Office (for transfers outside the UK). Where necessary, we also put in place any additional contractual measures required by local law in any of the countries in which we operate. As and when required, we will also put additional technical or organisational measures in place to ensure that your data is kept safe.
Apart from the functions set out in this policy, we do not share your personal information with third parties except where we are compelled or permitted by law to do so. These circumstances are rare, but may require us to share information with the police or other law enforcement agencies, the courts, statutory authorities (e.g. in connection with tax matters) and sporting bodies (in connection with sporting integrity issues) in any of the countries in which we operate.
Where necessary to protect or defend our rights and interests, resolve disputes, respond to what we consider to be incorrect or misleading information provided to a media outlet, or enforce our agreements, we reserve the right to share personal data with regulators, external legal advisors, debt recovery and tracing agencies, and media outlets, although again these circumstances are rare.
If ownership of all or part of our business changes or we undergo a reorganization or restructure, we will transfer your personal information to the new owner or successor company so we or they can continue to provide the services you have requested.
Whenever we share personal information, and whatever the circumstances, we will always do so legally and with due regard to your privacy. If we receive a request from law enforcement or other statutory bodies, we do not disclose personal information without a warrant, court order or other legally valid proof of authority.
Under the General Data Protection Regulation, you, as a data subject have a number of rights which are detailed below. Some of these only apply in specific circumstances and are qualified in several respects by exemptions in data protection legislation. We will advise you in our response to your request if we are relying on any such exemptions.
For any requests related to your personal information or any of your rights referenced above, please feel free to contact us in one of the following ways:
Post: Betfair Customer Services, Belfield Business Park, Clonskeagh, Dublin.
If you are not satisfied with how we manage your personal data, you have a right to make a complaint to your local Data Protection Authority.
We retain personal information for as long as we reasonably require it for legal or business purposes. For the unregulated jurisdictions in which operate, and subject to us not having a legal or regulatory requirement or a risk management reason for retaining your information for a longer period, your information will not be kept for longer than 7 years post account closure. Please note that we may be required in certain circumstances to retain your information indefinitely (for example under our procedures on safer gambling and self-exclusion). We will take all necessary steps to ensure that the privacy of information is maintained for the period of retention.
We recognise that online security and data protection is an area of vital importance for all our customers, so it is important to us that you have confidence in the security of your personal details before you register an account. We are committed to employing security measures to protect your information from access by unauthorised persons and to prevent accidental or unlawful processing, disclosure, destruction, loss, alteration and damage. Our technological security solutions are very advanced and are governed by a mature framework. Our approach is focused on preventing risks. In order to help us in this regard, we employ pseudonymization and encryption whenever possible to reduce the impact of any potential incidents. As the security of some communications via the internet is not completely secure, we cannot guarantee the security of any information that you disclose using your internet connection. You accept the inherent security implications of using the internet and the Group will accept no liability for any direct, consequential, incidental, indirect, or punitive losses or damages arising out of such an occurrence.
Version 03/23 Published on 28/05/2018